Anxiety-driven value propositions:

What product-centered anxiety means for your business

and what to do about it

The path towards switching to a new product or service is a bumpy ride. Photo by The Lazy Artist Gallery

Getting potential customers to buy your product or service can sometimes be an enduring battle. It’s common to look at motivations, goals, needs, expectations and desired outcomes in design, sales and marketing. In other words, the forces creating…