Anxiety-driven value propositions:

What product-centered anxiety means for your business

and what to do about it

Getting potential customers to buy your product or service can sometimes be an enduring battle. It’s common to look at motivations, goals, needs, expectations and desired outcomes in design, sales and marketing. In other words, the forces creating



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We are ag analytics. A hybrid tech analytics consultancy combining the best in strategic thinking, data science and preparatory technology.