THE AUTOMOTIVE CUSTOMER JOURNEY

Silo experiences are jeopardizing customer retention

Breaking them down will mitigate the effects of the automotive transformation

  • Transaction-based: Have you been forced to return to the workshop because the work was not done correctly the first time?
  • Relationship-based: Have you ever been forced to return to the workshop because the work was not done correctly the first time?
Only knowing the transaction-based repeat repair rate, you miss the full picture.
Each touchpoint obtains high satisfaction, but across the journey the share of dissatisfied accumulates causing brand devaluation.

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We are ag analytics. A hybrid tech analytics consultancy combining the best in strategic thinking, data science and preparatory technology. www.aganalytics.dk

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ag analytics

We are ag analytics. A hybrid tech analytics consultancy combining the best in strategic thinking, data science and preparatory technology. www.aganalytics.dk