Pinned4 steps for improving the customer experience through employee engagement in the automotive…Employee engagement is associated with higher productivity, customer satisfaction and overall performance. Read on to find out how drive…Apr 22, 2021Apr 22, 2021
Implementing strategy and reducing organizational complexityWe keep hearing it, it is the struggle that most automotive brands face and a significant hindrance when reducing organizational…Jul 29, 2020Jul 29, 2020
Leading Behavioral ChangeA 4-step guide on how to lead behavioral change that will enable every organization to accelerate their performance.May 20, 2020May 20, 2020
COVID-19: Striking back with data-driven initiativesThe COVID-19 pandemic is expected to result in an immense downturn on the automotive sector, however we believe in a data-driven strike…Apr 29, 2020Apr 29, 2020
Silo experiences are jeopardizing customer retentionBreaking them down will mitigate the effects of the automotive transformationApr 5, 2020Apr 5, 2020
Transforming that one-time buyer into a lifetime customerThe Sewell automotive dealerships continue to profit from their remarkably growing aftermarket. To learn from the best, ag analytics…Jan 6, 2020Jan 6, 2020
Value proposition testing with conjoint analysisA Volkswagen case study: How to establish a robust and reliable testing environment that yields results you can trust.Nov 20, 2019Nov 20, 2019
New whitepaper: What really matters in the automotive customer journeyThrough our many years of experience working with the leading automotive brands in the Nordics, we have found what was once again…Jun 4, 2019Jun 4, 2019
What defines the winners of the automotive revolution?The traditional automotive industry is changing. Four accelerating and mutually reinforcing trends pose a significant threat to the…May 28, 2019May 28, 2019
Published inBetter MarketingYou Don’t Design Customers, You Understand ThemAnd because we think we already do, our businesses failMay 24, 2019May 24, 2019
Predictive Analytics: The Case of Customer RetentionHow to Predict Customer Retention Rates in the Automotive IndustryMay 22, 2019May 22, 2019
Job Theory: The theoretical foundation of predictable growthCountless resources are devoted to innovation, but the majority fail to meet targets. How can we make innovation more predictable?May 21, 2019May 21, 2019
The hidden fact of why Customer Experience mattersImproving the Customer Experience from good to great increases average customer lifetime value with 54%May 13, 2019May 13, 2019